A lighting collection, inspired by movement
Role: ID, concept and exhibition design in collaboration with Karin Wallenbeck
and John Astbury
Muuto, Svenskt Tenn
“To us, it’s the evolution of a common heritage, representing a clarity in aesthetics and the knowledge of good craft. It’s about honesty and efficiency in materials and the simplicity of purpose.”
The lamps are based on the theme 'Potential Energy' and were created under the name WHATSWHAT as a side project while enrolled at Konstfack's Master program in Stockholm.
The lamps represent the prescience of both suggested and actual movement. Each piece expresses a different take on potential energy.
All pieces were designed and prototyped by us as a side project to our regular studies.
This approach brought as close to the materiality of the objects and enabled us to think with our hands.
We produced a short film, illustrating the unique features of the collection and which was shown during the ICFF exhibition.
For this project, we collaborated with a number of other designers and craftsmen.
Seoul based designer Kyuhyung Cho created the identity for the exhibition including fonts and posters.
Elle Interior Lamp of the Year 2012
Muuto Young Talent Award 2010